Hoàng-Hà “Eli” Đào

Digital Marketing Portfolio

Videography

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Data Analysis

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Content Creation

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UI/UX Design

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Social Media Copywriting

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Experimentation

Videography 〰️ Data Analysis 〰️ Content Creation 〰️ UI/UX Design 〰️ Social Media Copywriting 〰️ Experimentation

MY WORK PERSPECTIVES

Explained through my camera lens, canvas, & creativity.
Gear: Canon EOS x7i | 18-135mm Macro | 24-55mm Pancake | Comica Traxshot PRO
Picture: Leidseplein, 2024.
People first.

Anything I make to say or sell is read by real people leading real lives out there. Empathy, tolerance, & a productive trade of opinions go a long way.
AI helps, not replace.

AI helps a (digital) marketer improve productivity, not replace their vision & responsibilities. I say yes to automated workflows, creative suggestions, and no to autonomous content distribution. I always learn traditional techniques in a domain before comparing with AI.
Painting: Sunset over Bexhill, 2022, digital. Eli Dao. Unrelased.
Always a team effort.

I know there are many who can do better what I do, but even them cannot do everything alone. Digital marketing is a team effort among management, ideation, and execution, and credit should be where its due: to all.

Picture: UvA Pressure Cooker Communication Science, First Prize. Team Zeta Alpha, 2022.
Goal-oriented, research-driven.

My work progress: stick work to goals, from as small as “improve hook videos” to “decrease CPA”, to as big as “complete rebranding” to “upscale a business”. Research, utilize knowledge, convince, apply, report, reflect, repeat.
Picture: Bedroom window with detailed notes, 2021.
Always learning along.

Nothing is ever the same.
Picture: Leidseplein, 2024.
Be mindful of time.

Time is a resource
to trade attention,
conversion,
or prove anything.
Picture: Leidseplein, 2024.

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My credentials

My tools

My organinizations

Strategy, Analyses, Testing, Campaign

I always start my ideation process with creative inputs and ground research.

Campaign Ideation

Action Against Hunger NL - Activism-styled Communication Campaign

Analyses & Testing

A/B Testing Text/video for The Ordinary Serum

UK Employee Communication Survey on Comms Functions - Data Analysis

Ad campaigns & Reporting Metrics

Digital Marketing Metrics helps gauge my performance and identify improvements. E.g., in this campaign for Rutiin7 to the Vietnamese market (imported by LAMY), I tweak (tele)sales scenarios and remarketing to reduce cost per conversion.

Content planner & content metrics

Creative Deliverables: Copywriting, Video, Audio, Image, Website Design

Copywriting

Social Media

Newsletter

Website

Video Editing & Production

5+ years of video production both for artistic & commercial, from projects, non-profits, associations, to companies.

Audio - Podcasting

Music production was very transferable to podcast production, as I combined content writing skills with audio vision.

Website UX Design

Empathy, problem-solving mindset, interest in user behavior & communication research, and technical courses contributed to these website demo in my consultancy projects.